Exhibition Hire at NAEC Stoneleigh

NAEC Stoneleigh is the kind of venue where exhibitions can feel less boxed-in.

With major indoor event spaces and a setting suited to specialist shows, business events, product demonstrations and industry exhibitions, it gives organisers and exhibitors room to think beyond a conventional stand layout.

Tom’s Lights Events provides exhibition entertainment, interactive games, arcade equipment and event furniture for businesses attending events at NAEC Stoneleigh.

If you want visitors to do something rather than simply look at your stand, we can help.

A Good Venue for Bigger Ideas

Some exhibitions are all about squeezing as much as possible into a small footprint. Others give businesses more freedom to create activity around the stand.

NAEC Stoneleigh can suit exhibitors who want to build something more interactive, particularly at specialist trade shows and larger organised events where demonstrations, practical displays and visitor participation are already part of the atmosphere.

That makes games and challenges a natural fit.

Turn Passing Interest into Participation

A visitor looking at your stand is useful.

A visitor stepping onto it is better.

Our Interactive Games can give people an immediate reason to engage with your space. Instead of relying entirely on signage or a sales pitch, you can offer a challenge that starts the interaction for you.

Products such as the Grab It, Giant Buzz Wire and Interactive Dartboard can all be used for quick competitions during an exhibition.

Use a Game to Demonstrate Your Brand Personality

Not every business wants to look formal at an exhibition.

If your brand is energetic, practical, competitive or informal, an interactive game can reinforce that much more effectively than another printed panel.

The Branded Buzz Wire is especially useful when you want the activity itself to carry your identity. Company branding can become part of the challenge, helping the game feel integrated into the stand rather than added on afterwards.

Make the Giveaway Worth Winning

Promotional products can disappear quickly at an exhibition, often without creating much interaction.

The Prize Crane Arcade Grabber changes that.

Suitable branded merchandise or prizes can be placed inside the crane so visitors have to play for them. That gives the giveaway a purpose, creates a small spectacle around the stand and gives your team more time to speak to people who stop.

Build an Activity Zone

If your exhibition space is larger, you don’t have to rely on a single attraction.

You can create a small activity zone using several products with different styles of play.

For example, one game might test reactions, another might be score-based and another could involve prizes. Visitors can move between them while your team engages with different people around the stand.

This can work particularly well for businesses attending specialist shows where visitors are spending several hours at the venue and are more likely to engage with something hands-on.

Retro Gaming for Less Formal Exhibition Spaces

Sometimes the easiest way to make a stand feel approachable is to add something familiar.

Our Arcade Games can work well for exhibitors who want a relaxed atmosphere around their stand or hospitality area.

The Arcade Cabinet gives visitors a straightforward retro gaming option, while the Arcade Dartboard and Boxing Punchbag Machine bring more competition into the mix.

Product Demonstration on One Side, Conversation on the Other

A larger stand can work better when it has clear zones.

Keep product demonstrations or displays in one area, place an attraction somewhere visible and use another part of the stand for longer conversations with customers and prospects.

Our LED Furniture hire range can help create that more informal meeting space.

The LED Poser Table Hire works well for quick standing conversations, while the LED Bench Hire and LED Curved Bench Hire can be used where seating is more appropriate.

Suitable for More Than Traditional Trade Shows

NAEC Stoneleigh hosts a wide range of event formats, so exhibition hire does not always mean a conventional row of sales stands.

Corporate functions, specialist industry events, networking days, demonstration events and staff-focused occasions can all use the same equipment in different ways.

For a corporate social, games might be there purely for entertainment. At a trade exhibition, the same equipment might be tied into lead generation or a product campaign.

Our wider Corporate Hire range gives you more options if the event extends beyond the exhibition itself.

Exhibition Stand Favourites for Stoneleigh

Let the Event Format Guide the Equipment

A specialist exhibition may need something very different from a corporate conference.

If the audience is highly technical, the game may simply be there to create a break between detailed conversations. If the event is more public-facing, the attraction itself may need to work harder to draw visitors in.

That’s why we recommend starting with the event format, expected audience and available space rather than choosing a product at random.

Paperwork for Professional Exhibition Hire

Venue and organiser requirements can include contractor documentation before equipment is brought into an event.

For applicable Tom’s Lights Events bookings, we can provide Risk Assessments & Method Statements (RAMS), PAT Testing certificates and evidence of our £5 million / £10 million Public Liability Insurance (PLI), as applicable to the booking.

If your event organiser has supplied forms, contractor guidance or a deadline for documentation, send the relevant information to us when arranging the hire.

Plan Delivery Around the Show

Exhibition equipment needs to arrive within the access arrangements set for the event.

Build-up periods, supplier access, loading instructions and breakdown times can vary between shows, so we ask customers to provide the relevant exhibitor or contractor information in advance.

We can then plan delivery, installation and collection around the requirements applying to your booking.

Taking the Same Idea to Another Venue?

If Stoneleigh is one stop on a wider exhibition calendar, we can also support events at other major Midlands venues.

See Exhibition Hire at the NEC Birmingham, Exhibition Hire at Telford International Centre, Exhibition Hire at the Coventry Building Society Arena, Exhibition Hire at Edgbaston Stadium and Exhibition Hire at The Belfry Hotel & Resort for more venue-specific information.

What Do You Want Visitors to Do?

That is usually the most useful question to answer first.

Do you want them to stop? Compete? Register? Win something? Stay longer? Talk to your team? Relax between sessions?

Once you know the answer, choosing the equipment becomes much easier.

You can also use our Contact Us page to tell Tom’s Lights Events about your Stoneleigh event, available space and exhibition objectives.