Exhibition Hire at the ICC Birmingham

The ICC Birmingham hosts conferences, exhibitions, awards, corporate functions and major business events right in the centre of Birmingham. For exhibitors and organisers, that creates plenty of opportunities to do something more interesting than filling a space with standard furniture and printed graphics.

Tom’s Lights Events provides Exhibition Hire for events at the ICC Birmingham, with interactive games, arcade machines, illuminated furniture and other event equipment available for exhibition stands, delegate areas, networking spaces and corporate entertainment.

Whether you need one compact attraction beside your stand or several different elements for a larger event space, we can help you put together equipment that suits what you’re actually trying to achieve.

Give Delegates a Reason to Stop

Conference exhibitions can be difficult environments in which to attract attention. Delegates may only visit the exhibition area during registration, refreshment breaks, lunch or gaps between sessions, which means exhibitors often have a relatively short opportunity to engage them.

A simple activity can change the dynamic.

Instead of relying entirely on somebody approaching your stand to ask what you do, an interactive challenge gives your team a much easier starting point for a conversation.

Our Branded Buzz Wire is particularly suited to this type of use. It combines a quick challenge with a prominent area for branding, allowing the activity itself to become part of the stand rather than looking like something added at the last minute.

Make the Coffee Break Competitive

A conference timetable naturally creates bursts of activity. Hundreds of delegates can emerge from sessions at once, leaving exhibitors with a busy twenty or thirty minutes followed by a much quieter period.

Quick challenges work well in that environment because somebody can participate without committing a large amount of time.

The Giant Buzz Wire, Interactive Dartboard and Grab It are examples of activities that can introduce a competitive element to an exhibition or corporate event.

Run a high-score competition, offer a daily prize or simply let delegates challenge their colleagues. What begins as a game can give your stand team the opportunity to start the business conversation.

Arcade Games for Corporate Events at the ICC

Sometimes the objective isn’t lead generation at all. You might simply want delegates, employees or invited guests to have something enjoyable to do.

Our Arcade Games can be used for conference socials, evening receptions, awards events, staff functions and informal networking sessions.

Products such as the Arcade Cabinet, Football Table, Arcade Dartboard and Boxing Punchbag Machine all create very different kinds of activity.

You don’t necessarily need a room full of machines either. One carefully chosen game can create an entertainment point within a reception or networking area without taking over the event.

A Prize Crane Can Do More Than Hand Out Prizes

Giveaways are common at exhibitions. Pens, sweets, promotional merchandise and branded products can be found on stands throughout almost any trade event.

The Prize Crane Arcade Grabber gives you a different way to distribute them.

Rather than simply putting promotional items in a bowl, the crane turns collecting one into an activity. Depending on your promotion, participation could be connected to lead capture, a competition, a product demonstration or another action on the stand.

It also has the useful side effect of giving passing delegates something to watch while another visitor is playing.

Create Somewhere to Talk

Not every useful piece of exhibition equipment needs a score counter.

If your objective is to have longer conversations with delegates, your stand needs somewhere suitable for those conversations to happen. Our LED Furniture hire range can be used to create informal seating, meeting and hospitality areas within suitable exhibition and event spaces.

The LED Poser Table Hire works well for standing conversations, while the LED Bench Hire, LED Curved Bench Hire and LED Bean Bag Seat Hire provide alternatives where seating is appropriate.

For hospitality areas, the LED Curved Bar Hire can become part of a larger illuminated setup.

From Daytime Conference to Evening Reception

One advantage of the ICC is that the exhibition or conference doesn’t necessarily represent the entire event.

An organisation might hold conference sessions during the day, run an exhibition alongside them and then move into drinks, networking, awards or entertainment afterwards.

That opens up different possibilities for the equipment you hire.

LED furniture that forms part of a daytime networking area can contribute to the atmosphere of an evening function. Arcade and Interactive Games can become social entertainment once the formal programme has finished.

If music forms part of the evening, our DJ and Parties range gives you another option when building the wider event.

Networking Without the Forced Networking

Putting hundreds of people in the same room doesn’t automatically mean they’ll talk to one another.

Games can provide a useful social shortcut. Two delegates who might never approach one another can end up competing at a football table, comparing scores on a game or watching somebody attempt a challenge.

For conference organisers, this can be particularly useful in breakout areas and evening networking sessions where you want interaction to happen naturally rather than through another formal scheduled activity.

Corporate Entertainment That Doesn’t Feel Like an Exhibition Stand

The ICC also hosts events where there isn’t a conventional exhibition at all.

Company celebrations, awards evenings, association events and corporate functions can use the same equipment in completely different ways. Instead of attracting visitors to a stand, the objective might be to create an entertainment zone where guests can move between activities throughout the evening.

Our wider Corporate Hire collection can help with this, particularly where you want several contrasting activities rather than one main attraction.

Brand Engagement Without Giving a Speech

Exhibition branding is normally visual. Logos appear on walls, counters, screens, banners and literature. Interactive equipment gives visitors an opportunity to physically engage with something associated with the brand.

A branded buzz wire is the clearest example, but competitions can also be incorporated around other games. You might record scores under company names, create team competitions, award prizes or use an activity to support a product launch or campaign.

The important thing is choosing an activity that supports the purpose of the stand rather than adding a game simply because there happens to be some spare floor space.

Think About the Space Before Choosing the Equipment

ICC events can use very different layouts, so the right equipment for one booking may be completely unsuitable for another.

Before choosing your exhibition entertainment, consider your available footprint, visitor flow, access requirements and what else needs to happen within the space. A compact interactive product might be ideal for a stand where every square metre matters, while a larger corporate function may have room for several arcade machines and a dedicated social area.

Tell us what space you have and what you want visitors to do, and we can help you narrow down the options.

The Paperwork Behind the Equipment

Corporate venues and exhibition organisers may require suppliers and exhibitors to provide documentation before equipment is permitted into an event.

For our ICC Birmingham bookings, Tom’s Lights Events can provide relevant Risk Assessments & Method Statements (RAMS), PAT Testing certificates and evidence of our £5 million / £10 million Public Liability Insurance (PLI), as applicable to the booking.

These can be supplied for submission to your event organiser or venue management where they form part of the event’s approval process.

Working Around ICC Access and Event Timings

An exhibition delivery is very different from arriving at a private party.

There may be designated access periods, organiser instructions, loading arrangements and strict build-up and breakdown times. Equipment may need to be installed within a particular window and removed once the event closes.

We plan our ICC exhibition deliveries around the access information, loading requirements and event-specific delivery and collection instructions provided for the booking. Send us your exhibitor or supplier information when arranging your hire so that we can plan our part of the installation accordingly.

Birmingham-Based Support for Your ICC Event

The ICC sits in the heart of Birmingham, and Tom’s Lights Events works throughout Birmingham and the wider West Midlands.

That local coverage means our exhibition work is part of a much broader event-hire operation rather than a service we only provide occasionally. We supply equipment for corporate events, exhibitions, conferences, private functions, schools and public events throughout the region.

Also Exhibiting Elsewhere in the West Midlands?

If your exhibition programme takes you to several regional venues, we can potentially support more than one date.

As well as ICC Birmingham bookings, we provide exhibition equipment for events at the NEC and Coventry Building Society Arena, together with other suitable venues throughout Birmingham, Solihull, Coventry and the surrounding region.

You can browse our main Exhibition Hire collection to compare equipment for future shows.

Tell Us What You Want Your ICC Space to Do

The best place to start isn’t necessarily with a product list. Start with the result.

Do you want more people stopping at your stand? A competition for lead generation? Somewhere delegates can sit and talk? Entertainment for an evening reception? A branded challenge? Several games for a corporate social?

Once you know that, choosing the equipment becomes much easier.

Documentation and Delivery for ICC Birmingham Exhibitors

City-centre exhibition logistics bring their own practical requirements. For bookings at the ICC Birmingham, Tom’s Lights Events can supply the relevant Risk Assessments & Method Statements (RAMS), PAT Testing certificates and evidence of our £5 million / £10 million Public Liability Insurance (PLI), as applicable to the booking. These documents can be supplied for submission to the event organiser or venue management when required as part of the exhibitor approval process.

We plan exhibition deliveries around the ICC’s designated access arrangements, loading requirements and organiser build-up and breakdown times, rather than treating an exhibition booking like an ordinary party delivery. If you’re arranging Exhibition Hire at the ICC Birmingham, speak to us about your access slot, stand location and organiser requirements so we can plan our part of the installation accordingly.

Browse the available exhibition products or use our Contact Us page to tell Tom’s Lights Events about your event at the ICC Birmingham, your available space and what you’d like to achieve. We can then help you put together an exhibition or corporate entertainment setup that makes sense for the event rather than simply filling the floor.

Popular Interactive Hire for ICC Birmingham Events

Conference breaks, networking sessions and exhibition periods can be short, so ICC entertainment works best when delegates can understand an activity quickly, have a go and continue their day. These products are particularly well suited to that style of event.

The right choice depends on whether you want to attract delegates, collect leads, encourage networking or simply add something enjoyable to the event. See our complete Interactive Games and Arcade Games ranges for additional options.

The Power of Custom-Branded Exhibition Games for Events at the ICC Birmingham

Hosting an exhibition or corporate event at the ICC Birmingham? Tom’s Lights Events is here to help make your brand stand out with our range of custom-branded games and entertainment. With options like interactive games and funfair games, we bring an engaging twist to your booth, making it a memorable destination for attendees.

Capture Attention with Branded Games

Our custom-branded LED Furniture hire and games add strong visual appeal, drawing visitors to your stand and creating a fun, dynamic space at the ICC Birmingham. Imagine your logo and brand colours featured on key pieces across the booth, from LED seating to exciting games, creating immediate impact and enticing people to engage with your brand.

Boost Brand Engagement and Recall

Interactive branded games increase engagement by encouraging attendees to participate actively. Our custom funfair games offer plenty of hands-on excitement, and every interaction reinforces your brand. This lasting impact helps make sure your message resonates well beyond the event.

Perfect for Networking and Building Connections

Our custom games and branded fun foods serve as great conversation starters. People naturally gather, chat, and compete at game stations, creating the ideal setting for networking. A branded, welcoming booth with interactive elements is an excellent way to create a comfortable, engaging environment for attendees to interact with your team.

Why Choose Tom’s Lights Events for Corporate Exhibition Hire?

With extensive experience in Corporate Hire and exhibitions, Tom’s Lights Events brings professionalism and expertise to your event. We handle every detail, from setup to branding, ensuring your experience at the ICC Birmingham is seamless and your stand is an unforgettable success.

Elevate your exhibition presence with Tom’s Lights Events. Contact us today to learn more about our custom-branded interactive games and exhibition packages – and get ready to make a big impact at your next event!

Exhibition Hire at the Coventry Building Society Arena - FAQs

What types of exhibitors hire equipment at the Coventry Building Society Arena?

The Arena hosts a broad mix of events, from recruitment fairs and business expos through to consumer exhibitions, sporting showcases and public events. Because of that variety, exhibitors often require very different solutions depending on their audience and objectives.

How can I make my stand more interactive for visitors?

Rather than relying solely on banners and brochures, many exhibitors choose activities that encourage people to get involved. Interactive products such as the Grab It, Interactive Dartboard and Branded Buzz Wire help create natural conversations between visitors and your team.

We're exhibiting at a family-focused event. Do you have suitable attractions?

Yes. Family exhibitions often benefit from activities that appeal to children as well as adults. Options such as the Soft Play Ball Pit, Didi Cars (x5) and Jungle Bouncy Castle can help keep younger visitors entertained while parents spend time on your stand.

Can you help create a stand that people remember after the event?

Creating memorable experiences is one of the main reasons exhibitors hire our products. Games, branded activities and unique attractions give visitors something to interact with, making your business more likely to stand out amongst dozens of neighbouring exhibitors.

Which products are particularly effective for visitor engagement?

The Prize Crane Arcade Grabber, Giant Buzz Wire, Arcade Cabinet and Tetris are regularly hired because they attract attention while encouraging visitors to spend longer on the stand.

What if our exhibition space needs to serve multiple purposes?

Many exhibitors need a mixture of demonstration space, meeting areas and visitor engagement. Our LED Furniture Hire range can help divide a stand into practical zones without making it feel cluttered or overcrowded.

Do you have options suitable for recruitment events and careers fairs?

Absolutely. Recruitment events often benefit from approachable, low-pressure engagement tools. Interactive games and informal seating areas can help encourage conversations with potential candidates in a more relaxed environment.

Can equipment remain on-site for exhibitions running over several days?

Yes. Multi-day hire is available, allowing exhibitors to keep equipment installed throughout the duration of their event without needing daily setup and removal.

We're exhibiting as part of a sponsorship package. Can you help maximise visibility?

Branded products can be particularly effective for sponsors looking to increase exposure. We can discuss customisation options that help reinforce brand recognition throughout the event.

Do you only supply games and entertainment?

No. Alongside interactive attractions, we also provide furniture, display enhancements and practical event equipment that can improve the overall appearance and functionality of your exhibition space.

What works well for networking zones within the Arena?

The LED Curved Bar Hire, LED Poser Table Hire, LED Bench Hire and LED Bean Bag Seat Hire are popular choices for creating informal areas where visitors, clients and exhibitors can meet comfortably.

Can you work alongside stand builders and event organisers?

Yes. We regularly coordinate with exhibition organisers, event agencies and stand contractors to ensure deliveries and installations fit within venue schedules and operational requirements.

Which other exhibition venues do you regularly support?

Alongside Exhibition Hire at the Coventry Building Society Arena, we frequently provide equipment for events at Exhibition Hire at the NEC Birmingham and Exhibition Hire at the ICC Birmingham.

Why do exhibitors choose Toms Lights Events?

Businesses choose us because we combine creative attractions with practical event experience. Whether your goal is increasing stand traffic, encouraging conversations, improving visitor experience or creating a stronger brand presence, we can recommend products that support those objectives.